WHAT IS CONTENT MARKETING AND WHY DOES IT MATTER TO YOU IN ECOMMERCE?
Magento content marketing is a way of communicating with your existing and prospective customers without directly selling to them. It is a non-interruptive marketing tactic that creates a context that both addresses what someone is looking for and relevant to what you have to offer. Instead of directly pitching your products or services, content marketing allows your business to deliver information that makes your buyer more informed. The essence of this content strategy is the belief that if you, as a relevant business, deliver consistent, ongoing, and valuable information to buyers, they ultimately reward you with their business and loyalty.
CONTENT STRATEGY SERVICES
At NuEthic, we have garnered millions of dollars of original revenues for our clients directly correlated to the creation of relevant content in the right places. Our team of marketing experts offer consulting for creating an integrated content marketing strategy for your Magento eCommerce store and supports that strategy with services to help you fulfill a results-driven marketing campaign.
COMMON CONTENT MARKETING EFFORTS INCLUDE:
- INTEGRATED MARKETING STRATEGY DEVELOPMENT
- BLOGS / VLOGS (internal and external facing)
- PRESS RELEASES
- EMAIL & NEWSLETTER MARKETING
BENEFITS OF CONTENT MARKETING
There are 4 main reasons why content marketing is a must-have for your business in today’s world. These include:
- BUILD YOUR DIGITAL PRESENCE: One of the best benefits of content marketing is that producing consistent content for your site helps to build your digital presence. A strong and solid digital footprint is crucial when it comes to attracting customers to your site and improving your SEO search engine rankings.
- BRAND AWARENESS: Creating content for your business helps to spread greater awareness to your existing and potential customers about your brand, which in turn can help garner traffic to your site.
- CUSTOMER ENGAGEMENT: Whether you produce content on a blog or social media platform, actively engaging with your audience can help to build trust with the customer. Don’t just let the content speak for your business – responding to questions or comments related to your content helps create a stronger relationship between your brand and the customer.
- INCREASED LOYALTY: Through better brand awareness and customer engagement, content marketing can help increase brand loyalty with your existing audience, and help execute conversions.
MAGENTO CONTENT MARKETING CASE STUDY
At Nuethic, we believe that the current default blog functionality in Magento is not strong enough to support a robust and scalable content marketing campaign. For one of our clients looking to implement a Magento eCommerce store, our first order of business was to migrate any existing content from the client’s blog to WordPress and integrate this technology on their site. This integration was both stylistically as well as in the core site framework at the root level. We then worked with the client’s marketing team to plan out what resources they had to continuously create and contribute relevant content to their blog. We reviewed about a dozen areas of focus with the client to set up categories on the blog, as well as and a specific plan behind each category and keywords to target. NuEthic then set up processes for the client’s internal marketing team to work with the third-party resources with core competencies in each area of the categories of the blog. This was the criteria of acceptance:
- Are they good at writing?
- Do they have a passion for the area of focus?
- Do they have a good community following them independent of their contribution to this blog?
- Do they represent the same values of the client in their other writing and business practices?
By formulating a strategy for fair compensation to authors and contributors, we set up procedures and protocols for managing, editing, and scheduling content and utilized the WordPress features for content contributors and authors. Two years after successful implementation, we were pleased to learn that the client has garnered over $2.5 million in additional revenues through the site, traceable to traffic originating to the site from this blogging strategy!
Looking to improve your digital marketing efforts, implement a Magento BigCommerce store? Are you in need of site migration or site refresh? Contact us today and our marketing experts at Nuethic can help provide the content marketing services you need to help your brand and business excel.