Tsogo is one of those rare company’s that is truly an innovation first focus. The site design is very cutting edge in its look and feel and simplicity of use. By dovetailing in their Magento site to their marketing efforts, blog and Indiegogo campaigns they have been able to break into a small but competitive market with a unique product that is truly innovative with instant credibility. This site is a good example of a consumer focused site and has had a great response from their consumer base.
Tsogo – http://www.tsogo.com