Why a Headless BigCommerce Website?

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Why a Headless BigCommerce Website?

Headless commerce is becoming increasingly popular thanks to the countless options of e-commerce platforms it provides brands. In this post, we will go over the major benefits associated with headless commerce.

What is Headless Commerce?

Headless commerce is an e-commerce framework in which the front-end is decoupled from the back-end commerce functionality and can therefore be updated or edited without causing any front-end disruptions. 

With a BigCommerce platform, you can easily use WordPress as your content management system. You can also make forms and host content on WordPress and blogs while using the cart as BigCommerce. WordPress and BigCommerce together is an excellent way to build two different websites with one shopping cart.

Benefits of a Headless BigCommerce Website

Improved Speed

A lot of designers use WordPress for the front-end of their websites. However, in a CMS+ plugin approach, high traffic increases the load and order volume, which can cause issues with the website’s performance. The longer a customer has to wait for a website page to load, the less likely they are to go through with the sale. This is why you can’t afford any technical glitches or overloading of your website. BigCommerce makes sure you don’t run into those issues by off-loading catalog management and order processing.

Customized Customer Experiences

BigCommerce allows you to stand out from the crowd and offer customers the very best custom-tailored experiences on your website. The theme engine used by BigCommerce is called Stencil, and it’s fast, stable, and can be totally customized to achieve the look and feel you are striving for. 

When you separate the storefront from the commerce engine, the designer can work with the platform of coding language that best fits the experience the brand is looking to achieve.

Manage Multiple Storefronts in One Convenient Location

Decoupled architecture is built to power and manage various storefronts. A headless commerce setup allows you to maintain a single, centralized catalog that will communicate and coordinate product data to many places. Orders will all flow back into a central management system— making the process of keeping up with orders streamlined and simple. When you are able to manage orders in one place, your efficiency will improve, which allows you to increase the number of orders you are able to process in the same amount of time. It also allows your customer service team to provide better support because they are able to look up order details in one place regardless of the origin or channel of the order.

SEO Optimized

Dividing your front-end and back-end processes between separate servers will boost your website speed— a key ranking single for search engines. Since a developer can use the front-end platform of their choosing within the stack, they gain total control over how their SEO strategy as it relates to website design will be implemented.

Now that you see the many benefits of a headless BigCommerce website contact us today, and let’s get started! We look forward to hearing from you. Sales@nuethic.com

Call 801-994-6987