Magento Content Marketing
WHAT IS MAGENTO CONTENT MARKETING AND WHY DOES IT MATTER TO YOU IN ECOMMERCE?
Magento content marketing is a way of communicating with your customers and prospective customers without directly selling to them. Instead of directly pitching your products or services, your business is delivering information that informs your buyer. This content strategy delivers consistent, ongoing and valuable information to buyers, ultimately rewarding you with their business and loyalty.
MAGENTO CONTENT STRATEGY SERVICES
At NuEthic, we have garnered our clients millions of dollars in original revenue directly correlated to the creation of relevant content in the right places. We offer integrated content marketing strategy for your Magento eCommerce Store, and support that strategy with services to help you fulfill a results driven marketing campaign.
COMMON CONTENT MARKETING EFFORTS INCLUDE:
- INTEGRATED MARKETING STRATEGY DEVELOPMENT
- BLOGS / VLOGS (internal and external facing)
- PRESS RELEASES
- EMAIL & NEWSLETTER MARKETING
MAGENTO CONTENT MARKETING CASE STUDY
We feel that the default blog functionality in Magento was not strong enough to support a robust and scalable content marketing campaign. Our first order of business was migrating any existing content from the client’s blog to WordPress and integrating this technology on their site. NuEthic collaborated with their marketing team to continuously create and contribute relevant content to their blog. Our team reviewed areas of focus to set up categories on the blog and a specific plan behind each category. Finally, NuEthic formulated a strategy for fair compensation to authors and contributors. We setup procedures and protocols to manage, edit and schedule content utilizing WordPress features. Two years after implementation, we were pleased to learn that our content strategy consulting for the Magento store garnered over $2.5 million in additional revenue through the site traffic originating from this blog strategy to their website.